I've always tinkered with the idea of making local running footage of cars for commercials that I do. The opportunity presented itself when Rick Hill Imports wanted some video for their website.
During prohibition in the 1920's, a legend of an adult beverage was born. [...]
I knew that every visual had to be "epic" enough to match the powerful script given to me. I wanted the entire piece to have an impact on the viewers that made them simply feel good, maybe shed a tear of joy, leave them speechless, and most of all receive the message that Christmas is not all about gifts!