During prohibition in the 1920's, a legend of an adult beverage was born. [...]
I knew that every visual had to be "epic" enough to match the powerful script given to me. I wanted the entire piece to have an impact on the viewers that made them simply feel good, maybe shed a tear of joy, leave them speechless, and most of all receive the message that Christmas is not all about gifts!
I remember in my chef days interviewing people and there was some sad, but funny-when-you-look-back-at-it interviews; so some aspects of those plus other people's stories got wrapped up into this series of commercials.