During prohibition in the 1920's, a legend of an adult beverage was born. [...]
I knew that every visual had to be "epic" enough to match the powerful script given to me. I wanted the entire piece to have an impact on the viewers that made them simply feel good, maybe shed a tear of joy, leave them speechless, and most of all receive the message that Christmas is not all about gifts!
I remember in my chef days interviewing people and there was some sad, but funny-when-you-look-back-at-it interviews; so some aspects of those plus other people's stories got wrapped up into this series of commercials.
It was a treat to get to go back to the place where my wife and I got married after 5 years. We went to Myrtle Beach, SC for RaeAnne's cheer competition and Wayne said they painted and did some updates and needed new photos of their beach house named OIB Chillin'... so of course I said yes!